Peacocks is a fashion retail chain based in Cardiff, Wales. The chain is a part of the group Edinburgh Woollen Mill, and employs over 6,000 people. During the following years Peacocks continued to establish itself as a value-for-money retailer. From the mid 1990s onward Peacocks experienced significant development and growth and a greater emphasis on fashion, which helped to propel the brand to even greater success in today's market.

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